Guerrilla advertising
I was tasked with creating a series of three adverts to covey a clear message. They could use with implicit or explicit messages and should include imagery and slogans to sell the product/idea.
I chose to highlight a local environmental issue that is a particular bug bear for me and my neighbours.... people leaving their bins open and allowing pesky seagulls to pull open the bags and spew litter all over the pavement!
The target audience is local residents and in particular the students whose bins are overflowing! I though some bright and bold guerrilla advertising would be most effective and designed them in the format of large stickers to be stuck directly onto bin lids. I've shared them with my council but I'm not expecting a call back...
THE PROBLEM...
THE SLOGAN
THE SERIES OF IMAGES TO BE USED ON THE STICKERS
THE ADVERTS IN LOCATION
OR AS POSTERS...
